Blog Posts
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Price, Quality and Trust: Counterfeit Apparel's Effect on Smaller Brands Embracing Sustainability
The article addresses the significant challenges small, sustainable brands like eavolu® face due to counterfeiting. By prioritizing ethical sourcing, fair wages, eco-friendly fabrics, and transparency, these brands encounter higher production...
The Sustainability Paradox: Counterfeiting's Negative Influence on Eco-Conscious Brands
This article examines the detrimental impact of counterfeiting on sustainability efforts within the fashion industry. Counterfeit products not only undermine the environmental, social, and economic initiatives of authentic brands, but...